fall marketing in 2024

How Marketing to Emotions in Fall 2024 Can Help Grow Your Business

Fall is a time of year when many of us feel a sense of nostalgia. The cooler air, changing leaves, and cozy sweaters bring back memories of bonfires, pumpkin patches, and family gatherings. Tapping into these feelings can help you create campaigns that resonate better and build an emotional connection. Building a stronger emotional connection with your customers helps grow your business and Fall is the perfect time to leverage it.

Why Fall Nostalgia Works in Marketing to Emotions

Nostalgia is a powerful tool when marketing to emotions. It makes people feel connected to the past, often bringing up positive emotions and associations. According to a study from the Journal of Consumer Research, nostalgia can increase feelings of social connectedness and reduce stress, which makes consumers more likely to make a purchase.

“When people feel nostalgic, they also feel warmer and more willing to spend money,”

says Dr. Clay Routledge, a psychologist that studies nostalgia.

Fall is full of things that evoke these warm feelings. The smell of cinnamon and apples and the sight of changing leaves tend to remind people of comforting past experiences. Incorporating these elements into your marketing strategy can create a campaign that feels personal and inviting.

The Power of Fall Colors when Marketing to Emotions

Colors play a huge role in influencing our emotions. During fall, deep oranges, warm browns, soft yellows, and muted reds are heavily seen. These colors evoke feelings of warmth, coziness, and comfort, which is why they are perfect for marketing campaigns during the fall season.

For example, a color psychology study found that

“people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that assessment is based on color alone.”

So, if you’re looking to make a strong impression, using fall colors in your branding, website, and social media posts can immediately grab attention and evoke positive emotions.

Ways to Incorporate Fall Themes and Colors into Your Marketing

  1. Social Media Posts: Make eye-catching graphics and photos with fall colors. Add seasonal items like pumpkins and leaves, or cozy things like flannel and blankets. Use fall-related hashtags like to reach more people.
  2. Website Design and Development: Update your website for fall by replacing summer images with fall-themed ones. Simple changes, like adding a fall banner or changing button colors to orange or brown, can make your site more relevant
  3. Email Marketing: Use fall images in your email headers and graphics to add a seasonal touch to your email marketing campaigns. Be create with phrases and copy.

Emotional Engagement Through Fall-Themed Campaigns

Fall is not just about colors but also the overall energy of the season. Incorporating the feeling of coziness, warmth, and reflection into your campaigns can help reach your target audience on an emotional level.

For example, the Starbucks Pumpkin Spice Latte is a great example of fall nostalgia. People look forward to it every year because it reminds them of cozy autumn moments. It also helps that it is exclusively sold during a few select months.

Additionally, Bath & Body Works is known for their fall-scented candles like pumpkin, cinnamon, and apple. Each fall, they release special products, usually involving these 3 scents, that comfort their customers. They do this in all of their fall marketing, but especially in the imagery and names of their products.

By leveraging fall nostalgia, you can create content that reasonates better with your target audience. Using fall colors and imagery in your social media, website, and emails can make your brand seem more relevant and in tune with the fall season. Remember that connecting with your audience’s emotions is the best way to help your company succeed.

The team at GRIP.D Marketing is adept at using these color psychology techniques when branding and designing sites. If you are interested in a free brand consultation, contact us today.

How to Use Behavioral Segmentation to Create Highly Targeted Campaigns

People expect personalized experiences from the brands they interact with. Basic marketing methods that rely on simple information like age or location are no longer enough to keep customers interested. That’s where behavioral segmentation comes in. This strategy focuses on grouping people based on their actions rather than just their personal details. By using behavioral data, businesses can create marketing campaigns that speak directly to their audience, resulting in better engagement and more sales.

What Is Behavioral Segmentation?

Behavioral segmentation means dividing your audience into groups based on their actions, habits, and how they interact with your brand. Unlike demographic segmentation, which looks at characteristics like age, gender, or income, behavioral segmentation focuses on what people do when they visit your website or use your product.

Some examples of behaviors used in segmentation include:

  • Purchase behavior: What types of products someone buys, and how often they buy them.
  • Browsing activity: What pages they visit, how long they stay on your site, and what links they click.
  • Engagement levels: How often they open your emails, click on ads, or interact with your social media posts.

By tracking and understanding these behaviors, companies can better understand their customers and offer more relevant content.

Why Behavioral Segmentation Works

When a customer interacts with your brand, they leave behind valuable clues about their preferences and interests. Behavioral segmentation allows you to use those clues to create a more tailored experience. Here’s why this method works so well:

  1. Personalization: People are more likely to respond to marketing that feels personal. When you know what your customers like and what actions they’re taking, you can offer them products or services that match their needs.
  2. Higher Engagement: Tailored messages based on behavior can lead to better engagement. For example, if a customer has browsed your website but hasn’t made a purchase, you can send them a targeted email offering a discount on the product they viewed.
  3. Better Conversions: Since your marketing messages are more relevant to each individual, they’re more likely to take action, whether that’s making a purchase or signing up for a service.

Examples of Behavioral Segmentation in Action

Here are some practical ways businesses use behavioral segmentation:

  1. Cart Abandonment Emails: One of the most common uses of behavioral segmentation is sending emails to people who have added items to their cart but haven’t completed the purchase. These targeted emails often include a reminder of the items left behind, sometimes with a special discount to encourage the customer to complete their order.
  2. Product Recommendations: Online retailers like Amazon use behavioral segmentation to suggest products based on past purchases or browsing activity. This personalized shopping experience helps customers find products they’re more likely to buy, increasing sales for the company.
  3. Targeted Ads Based on Browsing History: Have you ever noticed ads following you around the web after you visit a specific website? This is another example of behavioral segmentation. By tracking what pages a user has visited, companies can deliver ads related to those interests, increasing the chances of a conversion.
  4. Re-engagement Campaigns If a customer hasn’t interacted with your brand in a while, you can send them a re-engagement campaign. These campaigns might include a special offer, a reminder about your products, or information about new items that might interest them.

How to Get Started

  1. Collect Data: The first step is to gather information about how your customers are interacting with your website, emails, or app. Tools like Google Analytics, CRM software, and email marketing platforms can help you track these behaviors.
  2. Identify Key Behaviors: Figure out which behaviors are most important to your business. For example, if you run an e-commerce store, cart abandonment and product views might be key behaviors to focus on.
  3. Segment Your Audience: Once you have enough data, start grouping your audience based on similar behaviors. For instance, you could create segments of people who frequently buy your products, people who haven’t purchased in a while, or first-time visitors.
  4. Create Targeted Campaigns: Now that you have your segments, create personalized campaigns for each group. For example, you could offer discounts to loyal customers or send reminders to people who haven’t made a purchase in a while.
  5. Monitor and Adjust: After launching your campaigns, track their performance to see which strategies are working. Make adjustments based on the results to improve your efforts over time.

Final Thoughts

Behavioral segmentation is a powerful tool that allows businesses to better understand their customers and offer personalized marketing messages. By focusing on what people do, rather than who they are, companies can create highly targeted campaigns that boost engagement and drive more sales. Whether you’re an e-commerce brand or a service provider, behavioral segmentation can help you connect with your audience on a deeper level.

If you are interested in learning more or applying this method to your marketing strategy, contact us at GRIP.D Marketing.

PPC Advertising for Business Growth (Pay-Per-Click)

PPC advertising to grow your business is a powerful tool. When done right, PPC can bring targeted traffic, increase conversions, and give a strong return on investment (ROI). It is not as simple as it may seem. You need to optimize your campaigns so that every dollar spent helps achieve your business goals. We at GRIP.D Marketing will show you how to maximize your ROI with PPC advertising.

Have a Clear Goal

Before starting a PPC campaign, it’s important to set clear goals. Whether you want more website traffic, leads, or sales, your goals will shape your strategy. Set specific Key Performance Indicators (KPIs) like click-through rate (CTR), cost per acquisition (CPA), and conversion rate to track your progress.

Do Keyword Research Before PPC Advertising

Keyword research is important to any successful PPC campaign. Focus on finding keywords that your target audience is searching for. Don’t forget to use negative keywords to block out irrelevant traffic. This makes sure your ads reach the right people and are not consistently being shown to those that won’t engage with your ads. This is something that our team at GRIP.D does for every account every day.

Write Compelling Ad Copy 

Ad copy is crucial for getting clicks and driving conversions. You want to write engaging headlines that address your audience. Use action words and include a strong call-to-action (CTA) to encourage users to click on the ad. PPC ads also have A/B testing, which can test different versions of your ad copy to help you find what works best.

Optimize Your Landing Pages

Even the best PPC ads won’t work if they lead to poorly optimized landing pages. Make sure your landing pages are relevant to the ad, have a clear CTA, and are mobile-friendly. It is important to have a well-functioning page for your potential clients to go to. GRIP.D Marketing specializes in web design and development and can ensure a site that is properly optimized.

Use Audience Targeting

PPC platforms like Google Ads and Facebook Ads let you target specific audiences. Use these to reach the right people based on their demographics, interests, and behaviors. Remarketing campaigns can also be helpful in reaching users who have interacted with your business before.

Monitor and Adjust PPC Advertising

Managing your bids is a continuous process that can greatly impact your PPC results. Regularly check your bids and adjust them based on how well they perform. Consider using automated bidding strategies from platforms like Google Ads, which can optimize your bids in real-time. Be careful with your budget, making sure you’re not overspending on underperforming keywords or ads.

Analyze Performance Data

Consistently reviewing your PPC performance data is important to a successful campaign. Use analytics tools to track metrics and make data-driven decisions to refine your campaigns. You want to regularly update your keyword list, ad copy, and landing pages based on performance data.

Maximizing ROI with PPC advertising takes a strategic, data-driven approach. By setting clear goals, doing thorough keyword research, writing compelling ad copy, and constantly optimizing your campaigns, you can make sure your PPC efforts deliver the best results. Remember, PPC isn’t a set-it-and-forget-it strategy—it needs constant monitoring and adjustments to stay effective. If you have any questions or want a professional opinion on setting your PPC campaigns, contact us here at GRIP.D Marketing.

influencer marketing

Understanding Influencer Marketing

Using the power of people with strong online followings has become a popular way to connect with audiences. Influencer marketing can help boost a brand’s visibility and credibility. However, to be successful, you need to be strategic and follow some important guidelines.

Influencer Marketing Trends

Let’s look at the current trends in influencer marketing:

  • While big celebrities still have influence, more attention is now on people with smaller but highly engaged followings. These micro-influencers are seen as more authentic and relatable, leading to stronger connections with their audiences.
  • Platforms like TikTok, Instagram Reels, and YouTube are central to influencer marketing. Short videos that are engaging and easy to share are preferred by both influencers and brands.
  • Audiences today value authenticity over a polished image. Influencers who share real experiences and are transparent in their partnerships tend to build stronger connections with their followers.

Keys to Success

Here are some important steps to ensure your campaign is successful:

  • Don’t just look at follower counts. Check engagement rates, audience demographics, and whether the influencer’s values match your brand’s.
  • Clearly define what you want to achieve. Whether it’sflorida successful digital marketing raising brand awareness, launching a product, or increasing engagement, make sure that influencer partnerships align with your overall marketing strategy.
  • Create real connections with influencers. Authenticity resonates with audiences, and genuine partnerships are more likely to be successful.
  • Allow influencers to use their creativity. Encourage content that feels true to their style while naturally including your brand.

Mistakes to Avoid in Influencer Marketing

To keep your efforts on track, avoid these common mistakes:

  • Ensure the influencer’s audience matches your target demographic. Irrelevant partnerships can lead to disengagement and lack of authenticity.
  • Always disclose sponsored content. Transparency is important for maintaining trust with both the influencer’s audience and your customers.
  • While one-time collaborations can be useful, building long-term relationships with influencers strengthens connections and continuity.
  • Regularly check how your campaigns are performing. Metrics like engagement rates, clicks, and conversions offer insights into the effectiveness of your efforts.

Achieving Influencer Marketing Success

By following the right steps and avoiding common mistakes, businesses can build meaningful connections with their target audience, boost brand visibility, and create impactful marketing campaigns. Remember, it’s not just about reaching people—it’s about making a lasting impact that resonates with your audience.

If you are looking to build a marketing strategy that includes influencer marketing, contact GRIP.D Marketing!

Reach More of Your Target Audience with Audio Ads

Audio ads are a powerful tool for any business looking to maximize brand impact and increase sales or leads. At GRIP.D Marketing, we specialize in creating audio ads that deliver a high return on investment (ROI). Our custom-designed ads help you reach your target audience with precision, build emotional connections, and ensure lasting brand recognition. Read on to learn how we do just that.

Set Your Goals and Demographics

The first step to a successful audio ad campaign is establishing your goals and identifying the right demographic. At GRIP.D Marketing, we work closely with you to understand your objectives and determine the audience that will resonate most with your message. Whether you’re targeting by age, location, interests, or other criteria, we ensure your ad reaches the right people.

Hear Your Vision Come to Life with Audio Ads

Secondly, it’s time to bring your vision to life. After your approval, GRIP.D will air your ad on your audience’s favorite audio platforms using our expertly designed audio and graphics. Imagine hearing your company on popular platforms like Spotify, SoundCloud, Pandora, and SONOS.

Targeted Reach and Measurable ROI

With 60% of consumers buying something they heard about in a podcast or audio ad, the reach of audio advertising is undeniable. Our targeted approach ensures your message is delivered to the right people. We can target based on interests, locations and demographics.

Furthermore, one of the biggest advantages of audio ads is the ability to track their performance in real time. GRIP.D Marketing provides you with detailed reports to measure the success of your ads. You can see how well your campaign is doing and make informed decisions to optimize your investment.

Audio Ads: Emotional Connection and Brand Awareness 

Audio ads have the unique power to evoke emotions and create a strong connection with your audience. This emotional bond makes your brand more memorable, encouraging listeners to engage with your company.

Additionally, consistency is key to building brand awareness. With audio ads, you can maintain a consistent branding strategy by using your company’s jingle, voiceovers, and messaging. This reinforces your brand recognition and ensures your message sticks with your audience.

Ready to make your brand heard? Contact us today!

lead gen

Crafting a Successful Lead Generation Campaign

In today’s fast paced online world, companies are always competing for people’s attention. It is crucial to be able craft a successful lead generation campaign. At GRIP.D, we know how important it is to attract new customers and make sure they stick around, especially with so many other businesses online. With our expertise in digital marketing, innovative lead generation strategies, and data-driven approach, we’re committed to helping businesses of all sizes generate leads.

What is Lead Generation?

Successful lead generation campaigns use strategies like ads, emails, or social media to attract potential clients. These potential customers, or leads, could provide their contact information, like their email or phone number, showing they’re interested. Then, the business can follow up with them, trying to turn them into customers or clients. 

Crafting Ads 

Our approach to lead generation goes beyond traditional advertising methods. We believe in creating ads that not only capture attention but also create meaningful connections with your audience. It is important to make the audience feel compelled to click the button or fill out the form. Our team ensures our messages do just that. 

Additionally, we integrate buttons and forms right in our ads so people can easily give us their information. This simplifies the process for them to get in touch with us. Not only that, it also makes it more likely they’ll become customers. 

Contributing Factors 

At GRIP.D, we know that finding potential customers isn’t just about ads. It’s about making every part of your online presence work to attract people. That’s why we offer services to make your website better at turning visitors into customers. Our team improves things like how fast your site works and how easy it is to find information. We make persuasive pages to encourage people to buy from you. We also test different versions to see what works best. 

Furthermore, we think it’s important to look at everything you do online, like social media and emails. By putting together a plan that uses lots of different ways to reach people, we make sure your brand is consistent and interesting to your audience. Over time, this leads to more people getting involved with your business. 

With over 15 years of experience in the digital space, we are experts in the digital marketing atmosphere. You don’t have to guess and hope that a plan works. Here at GRIP.D, we use data to ensure that it does. Contact us today for more information and to see how we can help you elevate your business.

Google detects ai-generated content

Google’s Algorithm Update and How You Can be Penalized for Using AI-Generated Content on Your Website

In March of 2024, Google made an update to improve search quality and combat spam. The update focuses on showing helpful content while penalizing bad practices, like AI-Generated Content. If you or your marketing agency is filling your website with AI-generated content, you may want to rethink your marketing strategy.

Google’s Content Evaluation for AI-Generated Content 

Google evaluates content by the concept of E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T has now grown to become E-E-A-T, the extra E standing for Experience. This assessed whether the content on the website actually reflects firsthand knowledge or interaction with a topic.

  • Expertise
    • The “Experience” aspect, represented by the first E in E-E-A-T, distinguishes between those who have real expertise gained through direct involvement in a field and those who just write about it.
  • Authoritativeness
    • The A in E-E-A-T is Authoritativeness and it is all about the reputation of an article or website. It’s earned by how much people in their field talk about or mention them. If you think someone is a top expert in a field, they’re seen as highly authoritative.
  • Trustworthiness
    • The “Trustworthiness” In E-E-A-T represents the security and reliability of a site. This would be offering credible information or safe transactions. Think about what makes you trust a website incorporating those elements into your site.

SEO 

To explain in simple terms, SEO, or Search Engine Optimization, is like making your website easier to find on the internet. It involves doing things to help your website show up higher in search results when people look for things online. This includes using the right words on your website, getting other websites to link to yours, making sure your website is easy to use, and creating good content that people want to read. Overall, SEO helps businesses get more visitors to their website and grow their online presence.

Ultimately, due to Google’s Algorithm update, websites using AI-generated content will lose it’s ranking or be removed from search results completely.

How AI-Generated Content Does Not Meet E-E-A-T

AI-generated content lacks reliability and trustworthiness. The information used to create the content can be outdated, incorrect, or sourced from unreliable sources. This leads to users being presented with misleading or false information.

Additionally, it lacks the expertise and firsthand knowledge required to produce high-quality content that meets Google’s standards. Without human input and oversight, AI-generated content lacks understanding and direct involvement.

Furthermore, AI-generated content also lacks originality and depth which makes it low-quality. Because it falls short of meeting Google’s E-E-A-T criteria, it is less likely to rank in search results and penalizes the sites that use it.

AI-Generated Websites 

It can be tempting to opt for a company advertising an “AI-Generated Website in 5 Minutes, Cheap and Easy!” to build your business website. However, with Google’s updated algorithm, websites failing to meet E-E-A-T standards risk not just low rankings but potential removal.

To avoid this, consider partnering with a company that offers website design and development. Beyond that, it’s crucial to find a company capable of ongoing maintenance. Without it, you may find yourself dealing with future algorithm updates, expired plugins, or the need for a new SSL certificate alone.

At GRIP.D Marketing, we not only offer website design and development services but also provide an affordable monthly maintenance plan that includes edits. With us, you can focus on your business while we ensure your website remains up-to-date and compliant with Google’s standards. Contact us today to learn more about how we can support your business.

 

Sources:

Google Developers. “Search Engine Optimization (SEO) Starter Guide.” Google, developers.google.com/search/docs/fundamentals/seo-starter-guide#:~:text=SEO%E2%80%94short%20for%20search%20engine,site%20through%20a%20search%20engine. Accessed 9 Apr. 2024.

Carr, Roger. “Google’s Algorithm Hates AI Content & How to Make Google Love It.” Search Engine Journal, www.searchenginejournal.com/googles-algorithm-hates-ai-content-how-to-make-google-love-it/510854/. Accessed 9 Apr. 2024.

Photo from https://craftercms.com/blog/2023/02/can-google-detect-ai-generated-content

colors in marketing

Color Psychology in Marketing

In the world of digital marketing, the strategic use of color can be a game-changer. Colors have the power to evoke emotions, convey messages, and influence consumer behavior. Understanding the psychology of color in marketing is crucial for crafting a brand identity that resonates with your target audience. In this blog post, we’ll explore the significance of color in marketing and provide tips on choosing the right palette for your brand.

Exploring Color Psychology in Marketing

Color psychology in marketing delves into the impact of various colors on human perceptions and emotions. Different colors can elicit specific feelings and associations, rendering them a potent tool in the realm of marketing. Below are some common associations with colors:

  • Red: Frequently linked with passion, vitality, and a sense of urgency, red can be harnessed to seize attention and cultivate an atmosphere of excitement.
  • Blue: Conveying trustworthiness, reliability, and serenity, blue is a favored choice for many technology and finance companies seeking to establish credibility.
  • Green: Symbolizing growth, well-being, and a connection with nature, green is often embraced by eco-friendly and wellness-oriented brands.
  • Yellow: Representing optimism and joy, yellow has a knack for grabbing attention and is often employed to emphasize important information.
  • Black: Often associated with sophistication, luxury, and formality, black is the choice of many high-end brands.

Choosing the Right Color Palette for Your Brand

When selecting the ideal color palette for your brand, several key considerations come into play. Each of these considerations is crucial in ensuring that the colors you choose align with your brand’s identity and resonate effectively with your target audience. Let’s delve into each of these considerations in more detail:

color psychology in marketing

Audience Insights and Color Psychology

Understanding your audience is paramount in the color selection process. To effectively choose colors that resonate with your audience, delve into their preferences and the associations they make with colors. Consider demographics, cultural backgrounds, and the emotions your audience associates with different hues. Comprehensive audience research can provide valuable insights into the colors that are most likely to engage and connect with your potential customers.

Brand Personality Understanding

Every brand possesses a unique personality and set of core values. Define your brand’s character and use color psychology in marketing. Is it playful, professional, eco-conscious, or something else entirely? Your brand’s personality should guide your color choices. For instance, a fun and youthful brand might opt for vibrant and lively colors, while a professional, corporate brand may lean towards more subdued and classic hues. Your color selections should authentically reflect your brand’s personality and messaging.

Color Combinations

Don’t restrict yourself to a single color. Think beyond monochromatic choices and consider color combinations. Combining multiple colors in a harmonious way can provide depth and dimension to your brand identity. These combinations should not only work well together visually but should also authentically represent your brand’s values and persona. It’s essential to strike a balance that enhances your brand’s visual appeal while maintaining consistency.

Competitive Analysis

To stand out in a crowded market, it’s vital to be aware of the color choices made by your competitors. Analyze their branding and marketing materials to ensure your color scheme differentiates your brand. You don’t want to blend in with the crowd; your chosen colors should help you capture attention and be memorable in the minds of your customers. By examining your competitors’ color choices, you can strategically position your brand to set it apart from the rest.

Testing and Iteration

Selecting the right colors is not a one-time decision; it’s an ongoing process that benefits from continuous improvement. A/B testing is a valuable tool to determine the most effective colors in your marketing materials. It involves experimenting with different color choices and measuring which ones yield the best results. Regular testing and iteration allow you to refine your color choices based on data and user feedback, ensuring that your brand’s color palette remains optimized for engagement and conversion.

The psychology of color plays a crucial role in shaping consumer perceptions and driving engagement. Choosing the right color palette for your brand can help you convey your message effectively and build a strong brand identity. By understanding the emotional and psychological impact of colors, you can make informed decisions that resonate with your target audience and set your brand apart in the digital landscape.

Rebranding success

Rebranding Success Stories: Companies That Nailed Their Brand Makeovers

Rebranding success stories are not as common as you think. In the fast-paced business world, staying relevant and appealing to your target audience is a top priority. Sometimes, a brand makeover can work wonders for a company by breathing fresh life into its image and grabbing the attention of consumers. Let’s dive into the stories of a few companies that not only executed successful rebranding but also set brilliant examples for the business realm.

1. Apple Inc.

The journey of Apple is a remarkable success story in the realm of rebranding. They went from a struggling computer maker to a global tech behemoth. In the late 1990s, Apple shifted its focus towards innovation, design, and user-friendliness. Iconic products like the iMac, iPod, and iPhone redefined the company’s image and made it synonymous with cutting-edge technology.

2. McDonald’s

McDonald’s, one of the world’s most recognized fast-food chains, embarked on a rebranding journey focused on offering healthier menu options and modernizing the dining experience. This transformation introduced items like salads and wraps while giving restaurants a contemporary facelift.

3. Old Spice

The iconic men’s brand, Old Spice, underwent a phenomenal transformation by targeting a younger audience. Their humorous and eccentric “The Man Your Man Could Smell Like” advertising campaign not only revitalized the brand but also turned it into a pop culture sensation.

4. Burberry

British luxury fashion brand Burberry successfully transitioned from an outdated image to attracting a younger audience. They reinvented their classic plaid pattern, modernized their designs, and harnessed social media to remain relevant in the rapidly evolving fashion industry.

5. Starbucks

Starbucks is another example of a triumphant rebranding journey. They evolved from being a simple coffee shop to a global coffeehouse giant by diversifying their menu, creating an inviting ambiance, and expanding their reach worldwide. Starbucks became more than just a place for coffee; it became a cultural experience.

These examples vividly illustrate the incredible impact of strategic rebranding in reshaping a company’s identity, attracting new customers, and staying competitive. Successful rebranding goes beyond changing logos or slogans; it’s about adapting to the changing tastes of your audience while staying true to your core values.

Undoubtedly, a well-executed rebranding effort has the potential to be truly transformative for a business. It can breathe new life into your brand, rekindle consumer interest, and position you as a leader in your industry.

At GRIP.D Marketing, we understand the powerful impact of rebranding. Our expert team guides you through every step, from concept to execution. We ensure your new brand aligns with your values and resonates with your audience. With our branding expertise and market insight, we’ll elevate your business through a successful rebrand. Whether modernizing, adapting to trends, or targeting new demographics, we ensure your rebrand is a success.

LinkedIn Eliminating Lookalike Audiences

LinkedIn made news last week when they announced that they would be limiting lookalike audiences for ad campaigns, such as those that GRIP.D runs for many of its clients. Naturally, we were concerned about what this meant for our ability to serve the businesses with whom we are so fortunate to partner. Find out what marketing agencies like GRIP.D will do about LinkedIn eliminating lookalike audiences.

What Will Come After Eliminating Lookalike Audiences?

But in typical LinkedIn fashion, they explained the move professionally and clearly, and have provided agencies like ourselves with a viable replacement.

Consider us cautiously optimistic.

LinkedIn sent an email out to its advertisers explaining the move, saying:

“We designed our lookalike audiences feature to help you expand your reach by targeting
audiences with similar characteristics. As our business has grown, we’ve introduced new tools like predictive audiences that will help you reach similar audiences and identify the buyers that are most likely to take action. Campaigns using predictive audiences for lead gen objectives have seen a 21% reduction in cost-per-lead.”

So LinkedIn is going to have AI do the work finding lookalike audiences for us, and it will cost us less?

AI’s Role After Eliminating Lookalike Audiences

Sounds too good to be true. But that’s sort of correct!

LinkedIn is citing increasingly restrictive data privacy laws for the move, and that’s a legitimate reason. Additionally, AI can dig deeper into the vast resource of data LinkedIn has at its disposal than simple personal characteristics can tell us. In their own explanation, LinkedIn says that predictive audiences:

“goes beyond the traditional "lookalike" approach, identifying individuals who not only exhibit similar characteristics to your existing customers, but also identifies their propensity to convert.”

If so, that’s a tremendous development for agencies and their clients.

At GRIP.D, we’re going to be watching this change closely. Any lookalike strategies that are already active will be allowed to remain in place, so no immediate change is necessary for our clients. But that is likely to eventually change, and if the power of AI to create more effective predictive audiences really becomes a powerful took for lead generation and client identification, you can be sure that GRIP.D will be at the forefront of utilizing it on behalf of our clients.